Truth Auto Repair – Local SEO & Online Growth Plan

Key Benefits

• Higher local visibility where buyers already search
• Better conversion: clearer service pages, stronger calls-to-action, and trust signals that turn traffic into calls.
• A simple review-generation system so your best customers build your reputation automatically.
• Measurable progress: reporting on clicks, calls, and keyword movement—so you can see what’s working.

Intended Outcomes

• Google Business Profile: calls, website clicks, direction requests, message volume (if enabled).
• Search visibility: impressions and clicks in Google Search Console for priority queries.
• Website: organic traffic, service-page visits, click-to-call actions, and form submissions.
• Reviews: number of new reviews per month, average rating, and response rate.

Deliverables

A) Website SEO Foundation + Conversion Improvements

• Technical baseline: indexing checks, sitemap/robots verification, SSL, and basic speed/health improvements.
• On-page optimization of key pages: page titles/meta, headings, internal links, and content hierarchy.
• Conversion upgrades: clear phone/quote CTAs, trust elements (reviews, certifications, guarantees), and service clarity.
• Service page roadmap: we prioritize the top services/keywords first, then build out additional pages over time.

B) Google Business Profile (GBP) Optimization + Growth System

• Profile accuracy: categories, services, business description, and service area settings.
• Ongoing credibility: new photos and post updates on a sustainable cadence.
• Review system: simple SMS/email templates + a repeatable “ask” process for satisfied customers.
• Reputation management: guidance for responding to reviews and handling negative feedback.

C) Local Authority Signals

• Citation consistency: audit and improve core business listings (NAP consistency).
• Selective directory expansion where it helps local rankings (no spam networks).
• Content support (as budget allows): short “answer” content targeting real customer questions and service intent.

D) Tracking + Reporting

• Google Analytics (GA4) + Search Console setup/verification (or audit if already installed).
• Easy to read search activity and visitor dashboards.
• Simple monthly report: what changed, what improved, and what the next priority action is.

Service Tiers

Tier 1 — Foundation SEO + GBP Growth (Best for starting lean)

• Focus: 4 Keywords
• We fix what’s broken, improve what’s visible, and build the first layer of trust.
• Includes: Deliverables A, B, and D (plus selective C items as prioritized).
• Paced execution: we work through the highest-impact items first.

Tier 2 — Growth Buildout

• Focus: 8 Keywords + 2 New Each Month
• Everything in Tier 1, plus a steady buildout of new/expanded service pages based on keyword priority.
• Aggressive citation improvements and local authority actions.
• Light content support to answer common customer questions and reinforce expertise.

Tier 3 — Accelerated Leads (Paid Search + Enhanced Attribution)

• Everything in Tier 2, plus tightly geo-targeted Google Search Ads for 1–2 high-intent services.
• Conversion tracking improvements for clearer attribution.
• Ongoing optimization based on real search terms and lead quality.

Note: ad spend is billed directly to Google and is separate from management fees.

Investment

Pricing is structured to match your small-business cash flow and keep execution realistic month-to-month.

Tier 1 — Foundation SEO + GBP Growth

• Setup: $450
  • Tracking + GMB Optimization + initial website fixes
• Ongoing: $250 / month

Tier 2 — Growth Buildout

• Setup: $650
• Ongoing: $450 / month

Tier 3 — Accelerated Leads (Paid Search)

• Setup: $950
• Ongoing: $650 / month
• Google Ads spend: billed separately

Platform & Ownership

All assets are built inside your accounts (Website + Google tools). You retain full ownership of the website, listings, and tracking accounts. Any third-party costs (hosting, call tracking tools, ad spend) are billed directly by the vendor and are not included in service fees.