Imagine this: You wake up, check your business profile, and—it’s gone. Suspended. Vanished from search results. No warning, no explanation—just silence.
With the recent surge in Google Business Profile suspensions, your business could be next. No profile means no visibility.
No visibility means lost customers. And lost customers? That’s lost revenue, a fading brand, and worst of all—A harsh recovery.
But don’t panic just yet. In this blog, we’ll break down what Google Business Profile is, why suspensions are steadily rising and most importantly, how to protect your business from being erased in an instant.
So, what exactly is Google Business Profile? Let’s dive in.
What’s a business if no one knows about it?
Visibility is key.
We have Flex Support, we’ve got what you need for visibility.
Ready for the clicks? Join our Flex Support today!
What Is Google Business Profile? A Must-Have for Local Businesses
Google Business Profile is linked to Google visibility. It’s a tool that combines Google search with Google map listings to make your local business visible to millions of people.
Let’s think for a moment: Have you ever been driving in a new city, hungry after a long day on the road, just looking for a good local restaurant? You pull out your phone, search ‘restaurants near me,’ and, sure enough, a map pops up showing a ton of options.
This could be your business once you create a Google Business Profile. In fact, yours could even become a top choice in the search results.
Let’s dive into how GBP can get you closer to being a top result in Google’s listing.
Everything You Need to Know About Google Business Profile
Google Business Profile not only showcases your business but also provides key company identifying details. This increases your visibility for customers and even reaches people who aren’t searching for your business specifically.
Google Business Profile acts as a mini website where you can:
- Display customer reviews,
- Allow comments from visitors
- Add pictures to build authentically
- share posts, updates and news
- List your business products
The catch? Nothing. It’s all free.
The issue? Google Business Profile has experienced suspensions in the past year.
At Timberwolf Advertising, we offer 24/7 expert support to help you navigate Google Business Profile reinstatements. Our assistance never expires.
Your business deserves lasting visibility.
Need help getting back online?
Let our experts guide you through the reinstatement process today!
Avoid Suspension! What Triggers Google to Suspend Your Business Profile
Misleading/Inaccurate information
Information flagged as fake, including your address and phone number, can lead to your Google Business Profile (GBP) being suspended. Make sure this information is accurate and avoid changing it too frequently.
Violating Google’s Guidelines
Not following Google’s policies on content, such as images and content.
Spammy or fake reviews
Automated, paid, fake reviews on your profile will alert GBP to suspend your account.
Frequent/sudden changes
Frequently changing your account address, name, phone number and description
Tips: keep your Google Business Profile up to date! Read all of GBP guidelines and limit profile edits.
Recently, there has been an increase in suspensions of Google Business Profiles. So, what should you do if you’re experiencing a Google Business Profile Suspension?
Your Business Just Disappeared—What to Do If Google Suspends Your Profile
Recovering from a Google Business Profile Suspension requires effort, here are the steps you need to be the most successful.
There are 2 kinds of Google suspensions, Soft and hard:
During a soft suspension, your account remains visible on the internet.
Steps:
- Check ownership status: Verify if your Google Business Profile has restricted access.
- Reinstate suspended GBP: On Google Business Profile select “request access”
- Provide documentation:Submit proof of ownership, such as a business license or utility bill.
- Fix issues: address any issues flagged on your Google Business Profile.
Wait for approval: Allow time for Google to review and approve your changes
During a hard suspension your profile is completely removed.
Steps:
- Understand the violation: your profile was suspended because of a policy or guideline you broke
- Gather documentation: such as a business license and utility bill to prove your business is authentic
- Submit a reinstatement request: provide all the required documentation to submit a reinstatement form
- Wait for the review: this process can take a long time, be patient.
- Reapply if necessary
Google Business Profile can be a wonderful enhancement to your business, but it runs the risk of becoming suspected.
Don’t worry—Timber Wolf Advertising is here to provide you with the resources you need to create an outstanding online profile, without relying solely on Google Business Profile. We have 24 hour support, to help increase your business visibility in the digital market.
